Estarta and UN Women have had a long-standing partnership. This partnership has been quite fruitful, to say the least. Read on to get a glimpse into the latest initiative between Estarta and UN Women WEPs.
Estarta UN Women Partnership
UN Women’s continuous collaboration with the private sector has led to a lot of sustainable change. Estarta is proud of this partnership and proud to have been a part of these important efforts for over three years now. The most recent effort was the “Gender Responsive Marketing Training for WEPs Signatories in Jordan” that Estarta just attended.
WEPs Conference at A Glance
The insightful and informative two-day conference in the Dead Sea focused on crucial topics such as gender mainstreaming, challenging gender stereotypes, and promoting diversity in marketing. It also includes integrating gender equality principles into advertising, a crucial tool in today’s market. Participants engaged in interactive sessions, case studies, and practical exercises.
Final Thoughts
The conference was highly enlightening and eye-opening to a number of issues the private sector is currently facing in terms of gender equality in marketing and advertising. It was great to hear so many insightful thoughts on this matter. As it were, this conference was put together under the umbrella of UN Women for WEPs signatories in Jordan. For more, head over to our social media, including LinkedIn.
