As a WEPs signatory, Estarta has successfully completed the two-day Gender Responsive Recruitment Training hosted by UN Women. This achievement underscores Estarta’s commitment to gender equality and its proactive stance in promoting inclusive business practices. Read more about this 14-hour extensive training program below.
Estarta UN Women Training
The fruitful training had included a diverse range of useful material for professionals, specifically in the HR field. Though, many professionals in departments beyond HR will have found the training to be useful as well.
Moreover, one item that was specifically a focal point in the training was writing gender-inclusive and gender-neutral job descriptions. On another note, many best practices were shared in terms of attracting and retaining a diverse talent pool.
UN Women Gender Responsive Training
The UN Women Gender Responsive Training was designed to equip professionals with essential tools, knowledge, and strategies for creating inclusive, gender-sensitive campaigns. The training focuses on:
- Creating Awareness
- Empowering Participants
- Transforming Marketing Practices
- Mainstreaming Gender Equality
- Utilizing Social Media Targeting Metrics for Gender Diversity
Background & Context
Private sector companies play a crucial role in challenging centuries-old gender stereotypes and persistent cultural norms. Effective marketing can better represent today’s diverse consumers and create an era of gender-sensitive advertising. However, businesses face challenges such as:
- Perpetuating Gender Stereotypes
- Gender Washing
- Objectification and Bias
- Exclusion, Ageism, and So On
Final Thoughts
Estarta’s participation in the UN Women Gender Responsive Recruitment Training reflects its dedication to integrating gender equality into its marketing and recruitment practices. Hence, the Estarta HR and PR teams have specifically benefited from the rigorous program. By creating a culture of inclusivity and sensitivity, Estarta aims to contribute to positive social change and business growth, aligning with evolving societal norms and values.
That is a wrap on the Estarta UN Women Training coverage. For more information about Estarta’s commitment to gender equality and its recent training, visit the Estarta website. Also, head over to our social media pages and channels, including our Instagram.
