The Business Case For Investing In Women’s Employment In Jordan- Case Study: Estarta: Supporting Women In Non-Traditional Roles
CASE STUDY “In the Jordanian context, the definition of “non-traditional roles” is broad. For Estarta, the focus is not just on increasing the number of women in a traditionally male-dominated sector but also on creating an inclusive workplace culture that supports women to build longer-term careers at the company, take up leadership positions, and work non-traditional hours, including overnight and on Fridays. To realize this vision, Estarta has adopted a multi-faceted approach that ranges from training and outreach programs to flexibility and support for working parents. Estarta’s strategy to attract and retain more women has allowed it to seize a competitive advantage in recruiting the best new graduates in the ICT sector, providing the foundations for ongoing growth and high performance.”
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